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For one day last year a town in Central America was covered in 8 million flower petals in a scene which was truly sublime.

While the rain of petals over Costa Rica was all part of a shoot for a Sony advertising campaign, the beautiful display stood out in its own right for the explosion of colour. You can watch this breathtaking campaign here. Organized by international advertising agency McCann, the idea was to cover the area near the Irazú Volcano — located in central Costa Rica — with a flower petal for every pixel in Sony’s 4K Ultra HD TV.

With the help of local residents, the vibrant and colourful flower petals picked from the surrounding regions, took them more than two weeks to pick the 3.5 tons of petals used to flood the streets with colour.

Watch the video.

Photographs courtesy of McCann who enlisted photographer Nick Meek to capture the colourful explosion.





A woman reaches under a block from the apartheid wall trying to hold the hand of her mother on the other side. Many families have become segregated after the Israeli occupation regime completed the construction of the wall which runs through Palestinian lands. This is just one of thousands of cases. 

حسبي الله عليهم 😭😭😭😭😭💔
الله يجمعهم بدنياه على خير ويجمعهم بجنته ويعوض صبرهم بالجنه 😢❤️.

لا اله الا الله







Dad: Why do you think they do that?
Girl: Because the companies who make these try to trick the girls into buying the pink stuff instead of stuff boys want to buy.

that awkward moment when a child understands the harm of forcing gender roles better than most grown male politicians.

Always reblog.

I’m surprised that I haven’t reblogged this, to be honest.

I love that last gif.  She looks so frustrated.  Like “Um, hello, obviously girls and boys can like anything why doesn’t anybody get that???”

She does have a point though..

Kids who are smarter than adults though.

(Source: this-isakindness)

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